Cactus

CommunityAmerica Credit Union

Harnessing KC pride to drive record growth

strategy
creative
media

RESULTS

22%Increase in unaided brand awareness
24%Increase in perceptions of banking sophistication
2XDoubled assets during our 7 year relationship

Inhibiting Belief

I don’t think a local credit union is going to be able to handle my banking needs.

Belief Shift

CommunityAmerica is legit. It’s local and KC proud, with the same sophistication and products that big national banks offer.