Cactus

Arapahoe Basin

A Rebel Outlier Fighting to Preserve the Soul of Skiing

Long lift lines, crowded runs, and overpriced…everything. A day on the mountain ain’t what it used to be, and skiers are increasingly frustrated with the state of their sport. But there’s still a no-frills, all-fun mountain with a come-as-you-are vibe that celebrates individuality and authentic community. At A-Basin it’s always been about putting the skier experience first. Our ‘Legendary for a Reason’ campaign shines a spotlight on everything that makes The Basin so special.

strategy
creative
design
media
digital

Inhibiting Belief

Skiing is super-corporate, it’s all about the bottom line - the sport has lost its soul.

Belief Shift

A-Basin gets it. When you put the skier experience first, the business stuff takes care of itself. That’s why they call it The Legend.

RESULTS

7.6MIn campaign-generated incremental revenue
6:1Return-on-ad-spend ratio
13%Increase in website sessions
21%Increase in unique visitors to new website