Retail
Winning at the point of purchase, across every retail environment
Cactus understands retail from every angle. For apparel company Fjällräven, we led in-store marketing for a brand where the store itself is core to the overall customer experience. For Smashburger's 350+ locations, we drove 2X sales growth and an 18% lift in awareness — balancing short-term lift with long-term brand equity in the highly competitive QSR space. And with over 25 years of lottery marketing experience across three states, we've developed deep expertise in high-volume retail channels — c-stores, liquor stores, grocery — and the fast-moving consumer behavior that defines them. That range shapes how we think about retail: as an environment where brand strategy, customer experience, and conversion have to work together at every touchpoint. We help clients navigate that complexity and show up where decisions are made and loyalty is won.
