Health & Wellness
Decades of experience changing behavior across healthcare, wellness, and mental health.
Cactus is known for breakthrough campaigns in mental health, from launching Man Therapy to helping Coloradans connect with the support they need through Colorado Crisis Services. We even created our own well-tech platform, Grit Digital Health. But our expertise extends well beyond stigma reduction. As consumers demand more personalized, patient-centered care, we’ve partnered with healthcare systems, insurers, and medical device innovators to help them stand out in a crowded, shifting landscape. Our work spans everything from brand strategy to frictionless digital experiences and we’ve even partnered with leading wellness brands like SmartyPants Vitamins, which was ultimately acquired by Unilever. We understand how to navigate the evolving health and wellness space and drive meaningful brand preference.




Enter your information to download our latest report where we dive into the top trends shaping healthcare today. You’ll uncover insights around:
- The rise of hybrid health care for a more personalized approach
- The growing demand for transparency to combat distrust in the system
- The shifting notion of expertise that now includes a new class of influencers
- And much more