Plant-based food sales have lagged in the QSR segment, and Hart House aimed to change that - with plant-based burgers, chicken sandwiches and nuggets priced to compete with meat-based QSR favorites. To launch the concept, Cactus took food porn to a tantalizingly literal level. Our “OnlyPlants” campaign introduced Hart House in a way that made foodies do a double-take - Creating strange and exciting new cravings deep down in the stomachs of meat-lovers and changing how they view plant-based foods.