Winter Park /
CLIENT: Winter Park
Founded in the 1920’s, Winter Park Resort is Colorado’s longest continually operated ski resort. And although it boasts more than 3,000 acres of award-winning terrain, it can still be hard to get people’s attention with other Colorado resorts outspending Winter Park’s marketing budget. That’s where we came in. We helped Winter Park aggressively reposition their brand and create deeper connections with core visitors. Our hyper-focused “Winter Park For Life” campaign was anchored by an immersive microsite that visually delivered the brand story, incentivized engagement and drove bookings—leading to an increase in visitors for the season.