Smashburger /

Brand Experience

Smashburger selected Cactus to help build their brand and meet their aggressive growth goals. So we developed a new brand voice, a new brand look, and even redesigned their in-store lighting, decor and materials. In two short years, Smashburger grew from 60 to 200 stores, and sales grew from $67 to $165 million. Oh, and they were also named “America’s Most Promising Company” by Forbes. Brand built, goals met.