WEBSITE: Odell Texas Launch from Cactus on Vimeo.

Odell Brewing /

Texas Launch

Everything’s bigger in Texas. So when Odell was preparing to distribute to the Lone Star State, it was a huge opportunity for the brewery. To make the announcement and prime the taps, we created a digital and social campaign that paid homage to a classic Texas tune. In short order, we picked up nearly 5,000 new Facebook fans and earned more than 19,000 video views. The buzz around the Texas launch drove a 2% jump in Q1 sales. Yee-haw!