Man Therapy /

Launch Campaign

Dr. Rich Mahogany, a fictional therapist and manly man, uses a perfect blend of humor and straight talk to remove the stigma and heaviness men feel about the topic of their mental health. Dr. Mahogany may not be a real doctor, but his efforts have achieved Ph.D-worthy results. With a tight budget, and relying primarily upon donated media, our mantherapy.org launch campaign generated more than 500,000 impressions and drove more than 100,000 unique visitors to the site inĀ  its first three months alone.

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