Colorado Crisis Services /

Brand Identity & Launch Campaign

Every moment of crisis is different, but the feelings we experience in our moments of crisis are universal. This simple insight inspired not only a breakthrough launch campaign, but the development of an entire brand from the ground, up. Name, logo, website, collateral, posters, digital, outdoor, radio and television—we created a powerful new brand to help bring Colorado’s powerful new statewide mental health support service into the lives of those who need it most.

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