Odell Brewing /

IPA Day

As the only American-style IPA to win gold medals at the Great American Beer Festival and the World Beer Cup, Odell IPA is universally approved by everyone. For the beer’s tenth anniversary we developed a campaign celebrating the wide variety of people who enjoy Odell IPA on a regular basis. Whether you’re a pirate, a Sasquatch or a dive bar connoisseur, you’ll be right at home with a cold IPA in hand. This 360-campaign encouraged drinkers to Hop On with a river tubing trip to the brewery, individualized poster series and a custom mechanical elephant to match IPA’s iconic packaging.