Gates Carbon Drive /
CLIENT: Gates Carbon Drive
Gates Carbon Drive is a breakthrough in bike technology that replaces the traditional chain with a carbon-reinforced belt similar to those found in cars. These belts are stronger, quieter and, without the need for oil, cleaner—three qualities urban and commuter cyclists really appreciate. By developing a website that elegantly communicates the product’s unique and innovative features, we’ve helped Gates Carbon Drive establish a brand that’s as distinct and attractive to their target audience as their product.