Colorado HealthOP /
CLIENT: Colorado HealthOP
In response to the rise of health insurance that covers too little and costs too much, in 2012, Colorado HealthOP became Colorado’s only nonprofit health insurance co-op. Without the business objective of driving up profits for shareholders, their focus is where it should be; on member services and expanding benefits. As a result, they can offer acupuncture coverage, free generic drugs, and free doctor visits, and at the same time have the lowest rates out there.