Brand Essence Video
Gaia is the world’s largest streaming service for documentaries, films and shows on yoga, meditation, alternative spirituality, human origins and the unexplained. When we began working with Gaia, our research into Gaia’s demographic revealed that there is no demographic. Instead, what ties Gaia members together is a way of thinking. Gaia members have a unique way of looking at the world, a strong sense of curiosity and are open-minded. We created this brand essence video as a calling, a spotlight in the sky to let these inquisitive minds know that they are not alone. There are thousands of people out there just like them and Gaia is the place for them to come together.