Colorado Lottery /

Atari Scratch Campaign

The 80s were about big hair, big phones and big pixels. We honored all three in this campaign for ATARI Scratch from the Colorado Lottery. Tapping into nostalgia and a love for the simple 8-bit games, we re-imagined a classic ATARI spot from the era and traded game cartridges for Scratch tickets with tubular hilarity. We also created some radical content and drove users to a Tumblr page to further awareness and drive sales. And then we celebrated our successes with some Tab Cola, a convertible ride into the sunset and Eddie Money cranked on the tape deck. Pretty sweet.