BUILDING YOUR BRAND:
EFFECTIVE SOCIAL MEDIA FOR CPG
/
Is your brand working hard to build an effective social media strategy to foster loyalty, engagement and sales? Sometimes it's hard to know just how to get started, or best practices for improvement within this communication tactic. Mike Lee, Cactus PR & Social Media Director, offers tips on how to capture the right followers and create timely, relevant content across your social media channels.
 
INTERVIEW WITH LAURA TALLEY: THE SMARTYPANTS STORY /
Cactus partnered with SmartyPants Vitamins to launch a brand new national awareness campaign this fall that proves being healthy doesn't have to be a chore. SmartyPants Manager of Culture, Laura Talley, shares how SmartyPants got its start and what is coming up next.
 
BRINGING TASTY BREWS TO TEXAS /
In early 2014, Odell Brewing Company was expanding distribution to Texas, and the brewery was abuzz with excitement. Cactus tapped (pun intended) into that energy to create a love song to the good people of Texas. Yeehaw!
 
CACTUS INTERNS HAD A TOASTY SUMMER WITH QUIZNOS /
Another class of Cactus interns recently graduated. Intern Ethan Nosky shares his thoughts after completing this summer's program. 
 
WELL, LOOKY HERE /
Cactus has a new website. Take a peek. We hope you dig it.
 
 
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