SHARP HEALTHCARE NAMES CACTUS AS MARKETING AOR /


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Cactus is thrilled that we have been selected as marketing agency of record for Sharp HealthCare, San Diego’s most comprehensive health care delivery system and market share leader. After a national agency review, we’ve been chosen to develop consumer campaigns that convey the distinctive nature of The Sharp Experience, the system’s brand promise that focuses on treating people, not patients, and transforming the healthcare experience for the entire San Diego community. We’ll be responsible for marketing and advertising for system, facility and service line campaigns; creative development, branding and production for multiple campaigns; and media planning, buying, monitoring and optimization. Stay tuned for new creative work coming soon!